New Shiner Bock Ad Stars Texas Actor Jesse Plemons And An Iconic Beer

You may remember Jesse Plemons from Friday Night Lights or his memorable take in Breaking Bad. He’s also in what we expect will  be a very big summer movie, Civil War, but found time to talk up Shiner Bock  and Texas in a very cool beer spot.

Here’s the deal…

During this year’s Oscars, the family-owned brewers of the iconic Shiner Bock Beer kicked off its new campaign, “It’s a Texas Thing,” with a  tasty TV ad starring native Texan actor, Jesse Plemons who’s about as “Texas” as it gets.

Plemons began his career as a child actor and achieved a breakthrough with his role as Landry Clarke in the NBC drama series Friday Night Lights (2006–2011). He made an indelible impression in season 5 of Breaking Bad and has been nominated for several Emmys and even an Oscar.

So yeah, Plemons, who was raised near Waco, Texas is the man…And that fact that he’s now part of Shiner Beer newest campaign is very big get for the iconic Texas brewery.

In the commercial, which was developed by Bakery and directed acclaimed TV and film director, Alfonso Gomez-Rejon Plemons takes on the role of a mysterious stranger in a bar, sharing insights into Texas culture and Shiner’s rich history to reinforce the tagline, “It’s a Texas Thing.”

“For more than 100 years, Shiner has been the beer of Texas,” said Micky Ogando, Founder and Chief Creative Officer at Bakery. “It’s Willy Nelson. It’s Janis Joplin. It’s at every tailgate, house party and concert. It’s part of the state’s DNA. Knowing that new Texans tend to gravitate to Shiner after hearing about it from long-time Texans, this campaign is designed to mimic that experience, and Jesse is the perfect voice for that message.”

The ad also calls attention to the brewery’s newly designed Shiner Bock bottles and cans that hit shelves nationwide in April. To showcase its Texas roots, Shiner has refreshed its packaging that includes a map of Texas, a more prominently featured ram, brighter colors  simplified typography for a fresher, more contemporary feel.

“Shiner Bock is the heart and soul of Shiner Beer—we’re thrilled for Jesse to represent us in this new campaign,” said Nick Weiland, Brand Director at Shiner Beer. “It’s the perfect way to introduce Bock to a new generation of Texans.”

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