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(Courtesy Sol / Molson Coors)
The Sol beer line, which is imported, distributed and marketed in the US by Molson Coors, is one of Mexico’s most beloved brands.
Its Chelada (a light beer traditionally combined with lime juice and salt) is the top-selling brand in Mexico. And its growing chelada line, which is immensely popular on both sides of the border, has just launched a new variety pack that has plenty of Sol.
Say hello to Sol Beer’s first-ever Chelada Variety pack includes Sol Chelada, Limon y Sal and Mango y Chamoy variants, as well as its beloved Mexican lager.
And with summer peaking the timing could not be better.
Sold in US regions with growing Latin populations Sol’s new chelada variety pack looks to capitalize on the growing popularity of chelada segment in the US up 19% year to data, according to Circana multi-outlet data for the week that ended June 18.
(Courtesy Sol / Molson Coors)
“Flavor continues to drive growth in the chelada space, and that’s one reason we’re seeing legal-age drinkers gravitate towards Sol Chelada,” Cara Lauritzen, senior marketing manager for above-premium imports told Beer & Beyond. “We’re excited to keep Sol’s momentum going.”
Meanwhile, Sol’s namesake cerveza is out with new packaging celebrating its partnership with Banda MS, one of Mexico’s most popular regional bands, which marks its 20th anniversary this year. The Banda MS packaging is on shelves now and will be in market through October.
Sol’s new look and new variety pack coincide with the launch of a new videoi ad campaign, a vibrant spot that will air across digital and social channels. The ad, which features the song “Brillando” by Amandititita, is a call back to Sol’s first U.S. campaign in 2018, Lauritzen said.
“It showcases the full Sol family and brings back that vibrant Sol personality we had in the original campaign while keeping the product at the center of the spot,” Lauritzen added.
“Our cheladas compete really well in a growing segment and you can’t deny the history and authenticity of the Sol brand. With new packs and a new campaign, Sol’s set for summer.”
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