The “Pure Genius” Of Evil Genius Beer’s Humorous Beer Names

(Courtesy Evil genius Beer Company / Facebook)

The Evil Genius Beer Company is known for its playful and inventive approach to branding, especially when it comes to naming its beers. And the Philadelphia-based brewery embraces its pop culture references with a sense of humor, that is, we’ll say it, pure genius.

These names are more than just conversation starters. They align with Evil Genius’s philosophy of creating distinctive and sometimes quirky beers that have attracted legions of fans. The whimsical names are often paired with eye-catching labels, beer names that are sometimes ridiculously memorable and Instagram-worthy.

Evil Genius’ quirky names connect with its fans using shared cultural touchstones, some of them Philly-local, others pop-culturally universal.

And here are some highlights of Evil Genius’s whimsical beer names from over the years and the stories behind them:

Evil Genius frequently draws inspiration from movies, TV shows, and music.

• “I’ll Have What She’s Having”: A classic nod to the famous line from When Harry Met Sally, this beer’s name evokes both nostalgia and intrigue.
• “There’s No Crying in Baseball”: Referencing Tom Hanks’ iconic line in A League of Their Own, this beer taps into the joy of sports and cinema.

• “Stacy’s Mom”: A tribute to the hit song by Fountains of Wayne, this beer is as catchy as its namesake tune.
• “Purple Monkey Dishwasher”: A surreal name that references a gag from The Simpsons, perfect for a creative porter.

And Evil Genius doesn’t shy away from cheeky or irreverent titles either, which helps the brand stand out in an increasingly crowded marketplace…

• “You’re Killin’ Me Smalls”: A playful nod to The Sandlot that resonates with fans of the beloved baseball movie.
• “Shut Up, Meg”: A tongue-in-cheek reference to Family Guy, showcasing the brewery’s embrace of modern humor.

(Courtesy Evil Genius / White Castle)

Evil Genius often taps into music nostalgia for their names:

• “Ma! The Meatloaf!”: Inspired by the chaos of Wedding Crashers but also nodding to Meat Loaf’s legacy.
• “I Love Lamp”: A quirky Anchorman reference, but the name itself evokes randomness, much like the humor of the film.
• “#Adulting”: For those tackling grown-up responsibilities with a beer in hand, this name resonates with anyone who’s ever struggled with the idea of “adulting.”

• “Bye Felicia!”: A sassy farewell from Friday, perfect for those moments you want to brush off stress and enjoy a beer.
• “Trust the Process”: A phrase made famous by Philadelphia 76ers basketball fans, showing the brewery’s local pride.
• “Han Shot First”: A shoutout to the controversial Star Wars debate that still gets fans talking.

• “This One Time at Band Camp”: A cheeky nod to the American Pie series, bringing a laugh to every pour.
• “Santa! I Know Him!”: Perfect for the holiday season, this beer brings festive cheer with a quote from Elf.

Evil Genius also excels at referencing meme-worthy material:

• “Because Sometimes You Feel Like a Nut”: A clever reference to Almond Joy commercials, often paired with a nutty beer.
• “Beer Me That Remote”: A hilarious nod to couch-potato culture and the joy of relaxing with a brew.
• “Break Me Off a Piece of That”: A playful twist on the KitKat jingle that will have you humming as you sip.

As a local favorite, the brewery also celebrates Philadelphia and its peeps…

• “Sorry Not Sorry”: A cheeky beer that matches Philly’s unapologetic personality.
• “Philly Special”: Named after the iconic play in Super Bowl LII that sealed the Eagles’ historic win.

In the world of creative beer-naming The Evil Genius Beer Company has few peers. Names that not only make drinking beer more fun, but also tap into the pop-cultural zeitgeist with fearless sense of humor.

And most importantly, their beers are almost always as good as their names.