A Samuel Adams Beer Promotion From Beyond The Grave!

(Courtesy Boston Beer)

Oktober Is ON, and Halloween inevitably coming. And Samuel Adams Beer is getting ready for the haunting season with a special beer-themed séance kit from beyond the grave that plays well with beer.

Here’s the deal…

On October 2 Samuel Adams beer announced the debut of an otherworldly, limited-edition At-Home Séance Kit designed for conjuring up the spirit of Sam Adams (hopefully!) or even more frightening spirits, a dangerous endeavor, to be sure,  that will demand plenty of “spirited” beer.

“We conjured a realm we have dared to explore before…summoning the spirit of our namesake,” said Lauren Price, Head of Brand, Samuel Adams….

“As frightful, mysterious, and even humor filled as it may seem, Samuel Adams’ presence is deeply rooted in our brand and we’re excited to help drinkers experience the season of beer in a new, frightful way. No matter how drinkers engage with Samuel Adams and the former founding father, we hope they enjoy a night of séance thrills and Octoberfest chills.”

With Halloween coming, we strongly suggest that craft beer fans prepare by heading to the Sam Adams Store to get their hands on one of these limited-edition séance kits. They’re only $18.03, (a small price to pay we think to speak with the dead), but act fast because Boston Beer, which is home to Sam Adams, didn’t make a lot of these things.

Each kit features all the elements needed to conduct a séance at home including a handful of happy haunts beer lovers will need to get in touch with the former founding father.

At-Home Séance Kit Contents

• How to Summon Sam Adams instruction card complete with your step-by-step guide on how to have a cold Sam Adams with a cold Sam Adams – from the pregame to raising a toast, a cheers and night cap along with a carefully crafted incantation to summon his spirit.
• A Sam Adams Portrait, perfect for inviting the spirit of Samuel Adams back to his former image
• Vial of Boston Dirt,* from the state he called home
• Vial of Samuel Adams Hops,* inspired by those used to make Samuel Adams brews
• Two Sam Séances Pint Glasses that reveals a spooky illusion when cold beer is served
• Samuel Adams Octoberfest Can-dle can inspired candle that will help set the mood for your special at-home séance

But know that each Samuel Adams Seance Kit comes with this very serious warning…

The Samuel Adams Seance Kit is intended as entertainment for adults over the age of 21. NOT SUITABLE FOR CHILDREN.  DO NOT CONSUME the contents of the Boston Dirt and Samuel Adams Hops vials. The Samuel Adams Seance Kit comes with NO GUARANTEES OR WARRANTIES OF ANY KIND!

It’s enough to drive one to drink, and Samuel Adams is all about that (especially their Oktoberfest beer), as we look towards the haunting season.