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(Courtesy Christian Moerlein Brewing Company)
The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening while you were drinking your way through an extended all-holiday weekend.
Christian Moerlein Brewing Founder Fired
2020 has been a brutal year for the beer biz, thanks to unforeseen events like a global pandemic. And that undoubtably was a leading to the founder of Cincinnati, Ohio-based Christian Moerlein Brewing Company being laid off by Cincinnati Beverage Company, which acquired the company last March.
On December 7 Cincinnati Beverage announced that it would be shuttering the Christian Moerlein Brewery and transferring production to a local contract brewing operation.
“The move to outsource beer production is aimed at improving the production efficiency and scalability of its brands,” Cincinnati Beverage Company CEO Jay Woffington told the Enquirer. “But that decision has resulted in the firings of Greg Hardman, Moerlein’s founder, as well as its 20-person production team.“
Words To Drink By
Words To Drink By (Los Angeles, CA) – “If you want to get laid, go to college. If you want an education, go to the library.” Frank Zappa, American musician
Australia’s Best Known Beer Returns To Australia
It’s strange to realize that a beer brand which is internationally synonymous with Australian beer, is largely unavailable in its homeland.
Today, Foster’s, the 132-year-old pale lager, which Asahi acquired from Anheuser-Busch InBev earlier this year, which is distributed across Europe, the US and the UK, where it’s the nation’s second most-popular brew, can hardly be found on retail shelves in Australia.
But now Carlton and United Breweries (CUB) which oversees the brand for Asahi, will be reintroducing Foster’s in Australia.
While the Australian relaunch won’t be campaign-driven, CUB’s Head of Classic brands, Hayden Turner told the Guardian that “it’s a brand Australians know and trust, and that he’s confident its popularity can grow again. The Covid-19 pandemic has led Aussies to embrace nostalgia and yearn for simpler times.”
