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(Courtesy Anheuser-Busch / Bud Light
We love Super Bowl beer commercials. And it doesn’t suck that Bud Light’s latest features Post Malone, Shane Gillis and Peyton Manning either, all at their hilarious best..
Here’s the deal…
On January 29, Bud Light, the “Official Beer Sponsor of the NFL,” unveiled its latest Super Bowl LIX, beer commercials and Anheuser-Busch nails it.
The campaign’s new ad introduces music superstar Post Malone, actor and comedic powerhouse Shane Gillis, and NFL Hall of Famer Peyton Manning as BMOCs, otherwise known as “Big Men on Cul-De-Sac,” who are the neighbors everyone relies on to escalate a party with their ridiculous entertaining expertise, state-of-the-art gadgets, and, of course, lots of Bud Light.
The :60 second spot, “BMOC,” begins with best buddies Post Malone and Shane Gillis enjoying the view from their lawn chairs when a neighbor asks for some help in turning up the vibes at his backyard party.
Post and Shane jump into action, launching Bud Lights as party invitations to neighbors on the cul-de-sac as the party starts to heat up.
Then Peyton Manning, who’s always fun in these kinds of beer commercials, enters the party in a classic BMOC fit, consisting of jorts and a fanny-pack, as the whole cul-de-sac ups it party mode, fueled on music, grill cooking and coolers full of Bud Light.
“Being in a Super Bowl commercial with Post and Peyton is cool,” said Shane Gillis. “The sketches with Bud Light last year were fun so being able to do this with these guys was great.”
“It was easy getting into the BMOC role when I found out I’d be grilling steaks, drinking Bud Lights, and hanging out with Post Malone and Shane Gillis,” said Peyton Manning. “Getting to team up once again with Bud Light for Super Bowl LIX is an incredible honor.”
“The best way to describe how I feel about being in my fourth Bud Light Super Bowl commercial? HELL YEAH,” said Post Malone. “From being on set with Shane flinging Bud Lights with our leaf blowers, to Peyton in jorts – it’s always easy with Bud Light.”
And Post Malone isn’t just starting the party on the cul-de-sac, he will also be taking over New Orleans with Bud Light to kick off Super Bowl LIX weekend for the one-night only ‘Bud Light Backyard Presents Post Malone’ show
This year’s Super Bowl campaign will also mark the third year of Bud Light’s “Easy to Drink, Easy to Enjoy” platform, which has carried through the 2024-25 NFL season with “Easy to Sunday”.
“For over forty years Bud Light has been at the center of every great backyard hang with the help of BMOCs,” added Todd Allen, SVP of Marketing for Bud Light. “For Super Bowl LIX, we’re celebrating the neighbors that can turn up a party and are always on-hand to lend a few cold ones when your cooler runs dry.”
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