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(Courtesy Miller Lite)
The Winter Holidays are festive but things can get stressful and Miller Lite just kicked off its 2024 holiday with ways to keep gatherings warmer.
Here’s the deal…
Miller Lite is tapping into how hectic the holiday season can sometimes get, with its new “Make the Season Lite, that will mark the return of a beloved ad for the holiday season.
“We started with insights that holiday expectations are always getting in the way of allowing our consumers to enjoy the festive comfort that they actually want,” associate marketing manager Chris Reith told Beer & Beyond. “With ‘Make the Season Lite’ it’s all about making it easy for our consumers to get the beer they love and enjoy the holidays.”
To keep things festive, Miller Lite is packing the season with programing, including the return of a fan-favorite holiday commercial, the release of the trippy YuleLager, a fireplace-inspired beer tower, that will be the talk of you holiday party..
For its first holiday-themed TV spot in years, Miller Lite decided to bring back its beloved “Bottles of Holly” commercial. The spot is a classic featuring someone delicately playing “Deck the Halls” by tapping ice cold bottles of Miller Lite.
“This is a fan favorite that first aired in 2018,” says Reith. “It tested really well, and we’re so excited to have a holiday-themed TV spot during this time.”
The ad already aired during Sunday night football and will continue running in live NFL games through the end of the year.
Making its debut this year is the Miller Lite YuleLager, which Reith describes as the brand giving the “classic yule log a Miller Time twist.”
Inspired by a traditional fireplace, this portable unit features a “BeerBlaze” LED screen that displays a crackling fire overlayed with beer bubbling in the background. It also has an insulated and cooled beer tower with a tap handle, so you can pour a pint of Miller Lite in the comfort of your own home.
The Miller Lite YuleLager is available for $250. Only 50 of the limited-edition items are being made, and they’ll be released during two drops, occurring on November 22 and 29. You can learn more by following Miller’s Lite social media pages.
“There’s no doubt that Miller Lite has a lot going on this year,” Reith added. “Now it’s easier than ever for a Miller Time break during the holidays.”
