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(Courtesy Miller High Life)
Hey we love Christmastime, so does Miller High Life, and just about everybody likes beer.
Here’s the deal…
Miller High Life has launched a holiday campaign built around the concept of gifting the high life.”
Marketing manager Maria Shipp told Beer & Beyond that to appeal to its core and growth consumers, Miller High Life has embraced the idea to “gift the high life.”
And to keep things festive, Miller High Life is going all out this holiday season, offering a consumer sweepstakes, new holiday merch, High Life Dive Bar-Fume and a new Dive Bar Debates game.
(Courtesy Miller High Life)
Gift the High Life Sweepstakes
Running all season is the “Gift the High Life” sweepstakes. Legal drinking-age consumers can enter for a chance to win limited-edition Miller High Life gifts, including branded LED holiday trees, beer steins and beer money Venmo payments.
“Basically, you can win items to ‘gift the high life’ to your friends and family, whether that be High Life-inspired gifts or beer money to gift actual Miller High Life,” says Shipp.
To enter, legal-age beer lovers can scan the QR codes found on the Miller High Life holiday-themed packaging or point-of-sale items, or they can simply go HERE.
(Courtesy Miller High Life)
Miller High Life Dive Bar-Fume
Miller High Life is all about the importance of a good dive bar. And now you can smell like your favorite home-away-from-home with Miller Life Dive Bar-Fume.
“It really does remind me of a dive bar,” says Shipp. “I smelled it the other day, and it has aromas of cedarwood, leather, tobacco and salt. It can transform your space to make it feel like you’re at your favorite dive bar.”
The Dive Bar-Fume comes in a sleek gold-colored container, making it an attractive gift. Only a limited amount will be available, and they’ll be released on Dec. 4, 5 and 6. And you can find details on the quirky holiday ‘get’ HERE.
(Courtesy Miller High Life)
Dive Bar Debates Card Game
Finally, Miller High Life is selling a new card game called Dive Bar Debates, inspired by a content series the brand conducts on its social accounts.
The deck includes such debatable discussion topics as “Boat Day vs. Beach Day” and “Cheese Curds vs. French Fries.”
“It’s based on the idea that when you’re at a dive bar, or wherever you hang with your friends, you’re often playing card games,” says Shipp. “What better way to celebrate the holidays than by spending time with loved ones over a game?”
The game will be available for sale in mid-December and can be purchased HERE.
“The game is another example of how Miller High Life is about coming together for experiences with your friends and family, which is what the season is all about,” Shipp added. “If you’re living the high life, you realize that the simple things and experiences are sometimes better than extravagant presents.”
