Heineken Returns Beer & Beats To Coachella Festival

Coachella is an annual music and arts festival held in California’s Coachella Valley desert, and in the world of music (and increasingly beer), making an appearance there is a very big deal.

For over two decades, Heineken has been pairing beer and beats  at Coachella with an always interesting lineup at its Heineken House and it’s upping the ante over two weekends this year with sets by legendary headliners Pusha T, Afrojack, Cordae, The Pharcyde, alongside a roster of hip-hop, rap, EDM artists and more.

Heineken House Line-Up:

Weekend 1:

• Friday, April 11: The Pharcyde, DJ Premier, Autograf, Kilmanjargo, Mexican Institute of Sound, Lovra
• Saturday, April 12: Pusha T, Qveen Herby, Southside, Murda Beatz, Zeemuffin, Miramar
• Sunday, April 13: Afrojack, Digitalism, Badger, Wuki, Mojave Grey, Anatta

(Courtesy Heineken USA)

Weekend 2:

• Friday, April 18: Cordae, DJ Premier, Autograf, Kilimanjaro, Mexican Institute of Sound, Lovra
• Saturday, April 19: Pusha T, Qveen Herby, Southside, Murda Beatz, Zeemuffin, Miramar
• Sunday, April 20: Afrojack, Chevelle, Badger, Wuki, Mojave Grey, Anatta

“Coming off the smash success of T-Pain as our headliner last year, we’re looking forward to continuing to shine a light on beloved artists, while leveraging our long-standing platform to drive attention to up and coming musicians,” said Christine Karimi, Director, Partnerships and Consumer Experience at Heineken USA.

From an experiential standpoint, this year’s Heineken House will bring the spirit of Coachella to the brew-filled beer garden alongside vinyl record elements intertwined within the space, showcasing the brand’s deep rooted history in both music and the festival.

And in addition to a non-stop dance floor, there will be a “retreat from the heat, making Heineken House a worthy destination for a rhythmic hang.

(Courtesy Heineken)

Plus these three Heineken beer variations will be available all over the Coachella festival grounds…

Heineken Original, the classic with the red star, that started it all will be all over. As will Heineken Silver, a light beer with lower carbs & lower calories that’s perfect for all-night dancing and Heineken 0.0 for those looking for 100% beer but 0% alcohol.

Additionally, other items from the Heineken USA portfolio including Dos Equis Lager and Lagunitas will be available on festival grounds.

“Heineken is proud to provide legendary brews that every festivalgoer is looking to enjoy, Karimi added, “alongside the performances that everyone will remember.”

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