Bud Light Kicks Off 2024 NFL Season Beer Campaign With Peyton Manning

, Bud Light Kicks Off 2024 NFL Season Beer Campaign With Peyton Manning

(Courtesy Anheuser-Busch / Bud Light)

Yep, the kickoff to the 2024 NFL season is nearing, and Bud Light is celebrating its return with a fun new ad starring Peyton Manning and special team packaging.

Here’s the deal…

The one nice thing about summer ending is the beginning of NFL football season. And Bud Light, “The Official Beer Sponsor of the NFL,” is championing its return, and its fans. with a new ad campaign starring Peyton Manning, who’s a natural when it comes to these kinds of things.

Continuing the bestselling beer’s football season campaign that was introduced in 2023 Bud Light’s new “Easy to Sunday” commercial for the 2024 NFL season highlights the real, relatable lengths fans go through to get ready for gameday – including Hall of Famer Peyton Manning, who is as funny hyping Bud Light, as John Madden was in those classic Miller Lite commercials.

Bud Light’s new “Easy to Sunday” spot highlights the best of fans’ all-out Sunday traditions: whether it’s a Steelers fan making sure their jersey is in mint condition, a Jaguars fan in full face paint, and Peyton Manning getting his “gameday” look on.

“It’s always an easy time with Bud Light, and this year they showcased some of the most passionate fan traditions from around the league to show how they go over-the-top to rep their team,” said Pro Football Hall of Famer Peyton Manning. “My gameday traditions have changed over the years, but Bud Light’s new spot gives you a peek into how I suit up for gameday now. Just like all football fans, I can always count on Bud Light to make it easy to enjoy the sport we all love.”

“As the Official Beer Sponsor of the NFL for 28 years, Bud Light has experienced first-hand how NFL fans will go the absolute distance to rep their team every week, and it’s nothing short of impressive,” said Todd Allen, Senior Vice President of Marketing for Bud Light.b“Celebrating all that it takes to be a tried-and-true fan, our new spot ‘Easy to Sunday’ captures those real and relatable Sunday traditions with real fans and includes one of the biggest football fans and friend of Bud Light, Peyton Manning.”

Bud Light’s “Easy to Sunday” is set to run in a :30 format starting on Thursday, September 5 throughout the NFL season.

, Bud Light Kicks Off 2024 NFL Season Beer Campaign With Peyton Manning

(Courtesy Anheuser-Busch / Bud Light)

Bud Light has also returned its fan-favorite, limited-edition NFL team packaging featuring 24 NFL teams across the league, their colors and logos. Bud Light’s team cans are available now everywhere Bud Light is sold, so you know what to do.

“Our new full-color team cans match the fierce passion each fanbase has for their team,” Allen added,” making it easier than ever to rep your team no matter how hard you football.”

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