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(Courtesy Anheuser Busch)
Podcasts are new media’s fastest growing segment, and Anheuser-Busch, home to Bud Light and NÜTRL Vodka Seltzer, wants in on that action.
Here’s the deal…
“Bussin’ with the Boys” is an uber-popular podcast that blends sports, humor, and edgy discussions.
Hosted by NFL players Taylor Lewan and Will Compton, the show offers listeners a unique behind-the-scenes perspective on the world of professional football. The podcast’s name, “Bussin’,” is a slang term for something that is excellent or high-quality, and the tone of the show reflects this energy.
The hosts are known for their unfiltered “takes” and engaging conversations, often bringing on fellow athletes, comedians, and other celebrity names. And they don’t shy away from the controversial. The first episode already dropped and fans can watch on YouTube or listen in wherever they get their podcasts.
“Bussin’ with the Boys” can dive deep into the realities of life in the NFL, pairing funny stories, with candid opinions, and sometimes even landing on the challenges and mental health struggles that come with the territory.
The podcast’s laid-back style and the obvious camaraderie between the hosts has already attracted a huge following, and clearly Anheuse-Busch wants to be part of what’s going on there.
On March 18, the world’s #1 brewer announced new multi-year partnership with the fast growing podcast that lives for sports, humor and raw conversations.
“With over 2.5 million followers across their social media platforms and more than 520,000 monthly podcast downloads, Bussin’ with the Boys has popularized itself through content rooted in both sports and humor,” said Kyle Norrington, Chief Commercial Officer, Anheuser-Busch. “Over 70% of their audience is made up of 21-34 year old Americans, making them the perfect partner for Bud Light and NÜTRL as we deepen our connection and relevance to our consumers across the country.”
According to Anheuser-Busch this new partnership, will afford, the world’s leading brewer all kinds of cross-pollination opportunities. And its unlike brief, but ultimately costly, association with trans influencer Dylan Mulvaney, this new alliance Bussin’ with the Boys could not be more male.
“We’re amped to have Anheuser-Busch back on the bus with us!” said Bussin With the Boys host Will Compton. “As a St. Louis native it’s always great to have the support of an iconic St. Louis company like A-B. You can expect a lot of fun in store!”
Anheuser-Busch currently has two of the fastest-growing brands in the biz with Michelob ULTRA and Busch Light, as well as a brand roster that dominated the Super Bowl conversation and won the prestigious USA Today Ad Meter.
And the Anheuser-Busch multi-year partnership with “Bussin’ with the Boys” should position them well, with men especially, within the fast-growing world of professional podcasting.
