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“Make Beer Not Walls” – BrewDog’s James Watt & Martin Dickie
No stranger to controversy BrewDog has announced that they are planning a new “pop up bar” on the border between the USA and Mexico. And let’s be clear, they’re planning a bar that straddles both countries. That’s right half of the bar will actually be in Mexico and the other half in the good old USA.
You see the BrewDog see craft beer as something that brings people together (we agree). They are making a not so subtle statement that counters President Trump’s intention to build a wall on America’s southern border and they’re coming down on the side of beer.
Details at this point remain sketchy but initial designs point to a pop up structure built out of old shipping containers, with one half of the bar in Texas and the other half in Chihuahua, Mexico. Not the most inviting setting we gotta admit, given the region’s arid climate and high desert heat, but thankfully there will be beer.
Once in place BrewDog’s temporary ‘Bar on the Edge’ will serve Mexico beers on the US side, and US beers on the Mexico side, as well as some BrewDog offerings from their stateside facility Columbus, Ohio.
According to BrewDog’s James Watt they make every effort to keep things as legal as possible…
We will request official permission from the local authorities to put it there and adhere to any red tape stuff, but I guess it would make it more difficult to build a wall if there’s a BrewDog bar in the way.”
But his intentions to actually pull off this cross-border bar seem pretty clear…
“We’re planning on putting the bar there anyway until someone tells us to move it.”
