BrewDog Plans For A Better Tomorrow

“We may have grown up a bit. But the underdog spirit is as alive as ever. We are determined to continuously raise the bar and set a new standard for beer and business.”  – BrewDog Tomorrow

BrewDog has come a long way since it launched out of a Scottish garage 13 years ago. And they just announced huge plans for their future.

This week, BrewDog unveiled not just a new visual identity but its BrewDog Tomorrow initiative, a commitment to the kind of brave thinking and bold action that can make for a better world.

BrewDog Tomorrow builds on the company’s admirable sense of purpose and bold initiatives like the Unicorn Fund and BrewDog Foundation, that the Scotland-headquartered, and now global brewery already has in place.

(BrewDog’s new look)

BrewDog has flourished by shaking up the beer industry and traditional ways of doing business… Already a Living Wage employer that is 100% powered by the people that BrewDog has big plans to grow as a force for good in the world.

BrewDog Tomorrow outlines the company’s commitment to upping its sustainability goals and is now introducing six new initiatives the puts the company’s profits where its heart is…

Cans For Equity – Trade in 50 empty cans and become an Equity Punk shareholder

Indie Trash Cans – Giving waste cans a second life with upscaling solutions

Once Beer Vodka – Imperfect beer can make for great vodka. Now instead of throwing it out BrewDog will be distilling it as part of its Lone Wolf spirits division… Less waste = dynamite vodka

DIY Dog – Homebrewing lessens one’s carbon footprint

BrewDog Freehouse – BrewDog makes all its recipes available to the public for free so you can brew your own Punk IPA at home

Tomorrow Fund – BrewDog invests $1 million a year in research and initiatives that better the industry and have a positive impact on the world