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(Courtesy Blue Moon)
Yes, there’s alcohol in it. And to keep the ballpark theme going, it’s served in miniature Rawling’s baseball helmets.
Here’s the deal…
On May 15, Blue Moon beer announced that it will be stepping up to the plate this baseball season in a partnership with Rawlings, the number-one baseball brand worldwide.
To celebrate beer and baseball coming together, the duo has reinvented an iconic ballpark dessert, ice cream served in a mini Blue Moon x Rawlings helmet, with a buzzy twist.
Blue Moon has teamed up with Rawlings to introduce Blue Moon Home Run Twist, the boozy ice cream that clocks in at 2% ABV and combines the bright and citrusy flavor of Blue Moon’s iconic Valencia Orange peel with a deliciously rich Madagascar Vanilla.
Blue Moon Home Run Twist is crafted in collaboration with Hardscoop, a premier alcohol-infused ice cream maker, and consumers can adorn their buzzy ice cream with game-day favorites like peanuts and caramel corn toppings.
Yessssssssssssssss!
(Courtesy Blue Moon)
“Blue Moon is brightening this baseball season by giving fans a chance to experience the joy of ice cream in a helmet at home for fans 21+,” said Courtney Benedict, VP of Marketing, Above Premium Beer at Molson Coors…
“Rawlings is the perfect partner for us to bring this to life since Rawlings and Blue Moon have deep baseball roots creating the opportunity to bring the best in baseball and the best in beer together just in time for the summer season.”
Inspired by summer days at the ballpark, each pint comes equipped with a limited-edition Blue Moon x Rawlings mini helmet to give each consumer the same feeling they’d get in the stands, even if they’re watching the game at home.
“Partnering with Blue Moon for the summer baseball season made sense for Rawlings knowing the craft beer’s history and love for baseball,” said Mark Kraemer, Director of Sports Marketing at Rawlings. “We’re excited to create the nostalgia of ice cream in a mini helmet at a summer baseball game without even leaving their homes. ”
Delivered right to 21+ consumers’ doors, this delicious boozy dessert will bring nostalgic ballpark flavors to consumers for Memorial Day weekend while they cheer on their favorite teams at home.
“We had a great time working with Blue Moon to match the sweet and citrusy flavor of their iconic Valencia Orange peel said Jason Kirby, president of Hardscoop., and we think we nailed that with Blue Moon Home Run Twist.
The limited-edition Blue Moon Home Run Twist ice cream is sold in a 2-pack for $49 (dry ice shipping included) and will be available HERE for online delivery starting May 17 and May 23 for 21+ consumers only.
And since this a “while supplies last” situation, we suggest that you act fast if you want to score a 2-pack!
