American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
(Courtesy Guinness)
The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were enjoying the weekend.
Non- Alcoholic Beer Sale Soar In Ireland
Non-alcoholic beer continues to grow in popularity according to new report from Drinks Ireland, which shows that non-alcoholic beer sales grew by 18% in 2023
The study also found at hat production of non-alcohol beer surged by 50% in 2023. Non-alcohol beer now has a 2% market share of the Irish beer market.
“The growth of 0.0% beer in Ireland is a direct result of investment and innovation by the industry, reacting to consumer demand,” Director of Drinks Ireland Cormac Healy stated. “This growth is driven by increased availability and awareness of non-alcohol beers, as well as consumer demand for moderation and balance.”
“We are continuing to see a drop in alcohol consumption in Ireland, aligning with other European countries,” Healy added. “While consumption continues to decrease, beer exports are consistently increasing.”
Words to Drink By
“Expect the unexpected. That’s my mantra for 2024. If you want to know what is going to happen this year, be prepared to be surprised.” – Bob Lefsetz, Music industry writer and media analyst
(Courtesy New Holland Brewery)
New Holland Brewery to Release Dungeons & Dragons beer
Michigan-based New Holland Brewing will be celebrating the 50th anniversary of the world’s greatest roleplaying game — Dungeons & Dragons (D&D) with a new addition to its famed Dragon’s Milk Barrel-aged Stout line in November.
Created in collaboration with leading toy and game company Hasbro and its Wizards of the Coast division, which is home to all things Dungeons & Dragons this November release is but the latest expansion to New Holland’s award-winning Dragon’s Milk Stout line, which has received numerous accolades over the years including a Gold at the New York International Beer Competition and a Silver at the Great American Beer Festival.
“Brewed with the same passion that fuels D&D adventures, Dragon’s Milk has a nationally renowned reputation as a bold, legendary beverage,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company. “Not only does our work with Hasbro allow us to honor D&D’s 50-year history, but it also underscores our shared values of creating savored moments and forging lasting friendships.”
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