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We’ve some of the biggest big beer stories from all around the world. Plus “Words to Drink By” and more.
Alcohol-Free Beer Garden Opens In Munich
Munich is one of the world’s great beer destinations, home to the Oktoberfest, that draws beer tourist from wide and far. But it is also now home to Die Null (The Zero) Europe’s first alcohol-free beer garden, reflecting changing consumption habits in Germany and a growing frustration with public binge drinking in Munich.
As an operation located near the Bavarian capital’s main railway station, Die Null, which is open throughout the summer up until a week before the start of Oktoberfest (Sept 15), serves” its patrons exclusively soft drinks, mocktails, juices, water and non-alcoholic beers in an attempt to strip the area of its boozy, seedy image,” according to The Guardian.
Beer consumption in Germany has been in decline for decades, falling well-behind its neighbors in Czech Republic, Austria and Poland
Words to Drink By
“I like a good craft. But don’t make me feel bad about my beer choices. You know what kind of beer I like? I like cold beer.” – American celebrity chef, author, and travel documentarian
Global Beer Forecast Sunny
In spite of beer sales slowing in the US the global market is is forecast to see almost 4% growth within the next four years, according to analysts at Technavio.
This from that report…
“The market is experiencing significant growth, driven by the increasing demand for beer in emerging economies. This trend is being fueled by the rising disposable income and changing consumer preferences towards alcoholic beverages in these regions.
“Additionally, the market is witnessing an increasing number of mergers and acquisitions among global beer market players, aiming to expand their market share and enhance their product portfolios.”
According to the report, Asian markets are offer the most promise due to” changing life styles, increasing disposable income, and the growing popularity among millennials.” Other countries projected to experience a significant increase in beer sales over the next four years include emerging economies like India, China, Brazil, Vietnam, and South Africa”.
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