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(Photo Courtesy: Sierra Prescott)
The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were enjoying the weekend.
Craft Breweries Pledge Aid To Help LA Wildfire Victims
WE LOVE LA is an international fundraising collaborative effort that brings together breweries and beer lovers to raise funds and coordinate support for those impacted by the devastating LA wildfires.
Like the incredible outpouring of support from businesses and individuals, Common Space Brewery in Hawthorne, California was compelled to take action. Inspired by Sierra Nevada’s Resilience IPA and Maui Brewing’s Kokua Project, they launched WE LOVE LA along with a special beer that they hope will be launched all around the world in support of the cause on March 7th.
Within days of their announcement, Creature Comforts and Firestone Walker approached Common Space with an offer to help manage and expand the campaign with a portion of sales benefiting United Way of Greater Los Angeles’s Wildfire Response.
And as of February 18, 141 California breweries had committed to the program, along with 40 out-of-state craft breweries and five worldwide breweries.
Words to Drink By
“Life is about the hand you’re dealt, and how you play it.” – Tom Bobak, Founder & Editor-in-Chief American Craft Beer
2025 Dry January Participation Up and Down
With Dry January now in the rear-view mirror, we look to the stats to see how everybody did (Spoiler: the American Craft Beer crew, made a meager attempt to go alcohol free in January and failed miserably).
This from Lotte Peplow is the American craft beer ambassador for Europe for the Brewers Association…
“In the US, 21% of legal drinking age adults reported participating in Dry January in 2024 (up 6% from 2023), a figure that skews towards younger and more health-conscious consumers than the overall population. While CGA research suggested intent to participate in Dry January to be slightly down in 2025.
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