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(Matt Damon / David Beckham: Courtesy Stella Artois)
Anheuser-Busch spent big at Super Bowl LIX. Weve that, “Beer Jargon” and more.
Anheuser-Busch Beer Ads Dominate Super Bowl
Every year, consumers are invited take part in the USA Today Ad Meter where they can vote for their favorite Super Bowl ads. And at Super Bowl LIX , Anheuser-Busch’s beer brands dominated the list.
Budweiser clinched the coveted #1 spot (Bud’s ninth #1 finish) with its touching Clydesdale ad. Michelob ULTRA was ranked #3 for its humorous spot where two award-winning actors challenged big-name athletes on the pickleball court.
The Stella Artois ad starring Matt Damon and David Bechham as long lost brothers came in at #4. And, Bud Light’s Big Men on the Cul-De-Sac ad with Shane Gillis, Post Malone and Peyton Manning was tanked at #7.
Anheuser-Busch was the top advertiser in the game with five ads and four total minutes of airtime that reached millions of consumers.
Words to Drink By
“If we knew what it was we were doing, it would not be called research” – Albert Einstein, German-born theoretical physicist who is best known for developing the theory of relativity
10 Essential Beer Terms
We sometimes assume that our regular readers understand most of the beer terminology we use…But even after 12 years of publishing at American Craft Beer, we occasionally get blindsided by beer terms, that we have to look up, to be sure that we know what we’re talking about.
With that in mind, we thought why not hit on some beer basics? Couldn’t hurt. And don’t hate us if you find most of them kinda obvious. You’ve got to start somewhere.
So here are ten essential beer industry terms, that understanding, will make for a better drinking experience.
- ABV (Alcohol by Volume): A standard measure of how much alcohol is contained in a given volume of an alcoholic beverage. Higher ABV means more alcohol.
- IBU (International Bitterness Units): A scale that measures the bitterness of beer, derived from the hops used during brewing. Higher IBUs indicate a more bitter beer.
- Malt: Germinated cereal grains that are dried in a process known as “malting.” Malts contribute to the beer’s flavor, color, and body.
- Hops: The flowers of the hop plant used primarily as a bittering, flavoring, and stability agent in beer. They add bitterness, flavor, and aroma.
- Lager: A type of beer that is fermented and conditioned at low temperatures. Lagers are typically clean-tasting and crisp.
- Ale: A type of beer brewed using a warm fermentation method, resulting in a sweet, full-bodied, and fruity taste.
- Yeast: Microorganisms that convert sugars into alcohol and carbon dioxide during fermentation. Different strains of yeast can produce varying flavors and aromas.
- Fermentation: The process by which yeast converts sugars in the wort to alcohol and carbon dioxide, creating beer.
- Wort: The liquid extracted from the mashing process during the brewing of beer. Wort contains the sugars that will be fermented by the yeast.
- Cask-conditioned: Beer that is conditioned (including secondary fermentation) and served from a cask without additional nitrogen or carbon dioxide pressure.
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