Jolly Pumpkin Artisan Ales And The Haunted Beer Label Art Of Adam Forman

With Halloween almost upon us it’s the perfect time to showcase the art of a master, whose truly haunting Jolly Pumpkin beer labels still resonate today.

Michigan’s Jolly Pumpkin Artisan Ales has always marched to their own distinct drummer. They were brewing sour beers and artisan rustic ales back when few craft beer fans even knew what they were.

And with a name like Jolly Pumpkin and a logo that features a Victorian etching of a grinning jack-o’-lantern, this Dexter, Michigan headquartered brewery, which was founded by Brewmaster Ron Jeffries in 2004, was made for Halloween.

Their beer label art has always been hauntingly beautiful as well, and with Halloween’s arrival there’s not a better time to celebrate the art of Adam Forman.

Adam Forman describes himself as a ‘gentleman artist’ and he’s been designing Jolly Pumpkin’s fantastical labels ever since the brewery launched in 2004.

His artwork is a trippy gothic mashup of artists like Toulouse-Lautrec, writers like Lewis Carrol, graphic comic masters like Watchman’s Dave Gibbons and Foreman’s own neo-romantic vision. Not surprising for an artist who’s also worked on films in Hollywood (and also done tattoos).

Almost everything’s he’s designed for Jolly Pumpkin is ‘museum quality,’ as far as we’re concerned. And here are five labels that struck us as particularly ‘All Hallows Eve’ appropriate…..Enjoy!

, Jolly Pumpkin Artisan Ales And The Haunted Beer Label Art Of Adam Forman