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(Courtesy Michelob Ultra)
Anheuser- Busch’s bestselling Michelob Ultra beer brand is celebrating the NBA’s 18 basketball teams and its fans with specially designed cans from four of the nation’s most exciting graphic artists.
Here’s the deal…
The official beer sponsor of the NBA, Michelob Ultra, is tipping off the year with its first-ever line of uniquely designed, limited-edition NBA team cans for fans of 18 teams across the league.
Introduced in 2002, Michelob Ultra is marketed as healthy lifestyle lager with just 95 calories, 2.6 carbs and no artificial flavors or colors
Currently the fastest growing beer brand in the US by share and the No. 2 beer in the industry by dollar sales, Michelob Ultra is celebrating the NBA’s teams and their passionate fans with 18 different cans.
Michelob has partnered with four talented, emerging artists at the intersection of streetwear, sports and entertainment to bring these cans to life in a way that represents each city and brings joy to fans.
The artists include:
- Sophia Chang (@esymai) – Captures the pride and joy of each team by referencing phrases and icons that speak true to each individual city, creating something that fans can resonate with.
- Drake Cereal (@drakecereal) – Tells the story about the community and the iconic moments that make an NBA team who they are, paying tribute to the past, present and future by creating
- Christophe Roberts (@therealcristophe) – Creates a “made by hand” feel by reinterpreting team mascots in a unique, loose and illustrative style.
- Chuck Anderson (@nopattern) – Showcases the iconic team logos on the top half of the can and pairs it with city-inspired imagery from the bottom half, allowing the designs to become textured and abstract while including prominent landmarks from each city.
On July 23, 2020 Anheuser-Busch announced that Michelob Ultra had been named the “Official Beer Partner of the NBA,” replacing another AB InBev beer brand Budweiser.
Budweiser had been the NBA’s beer partner since 2011 but over the years its once unassailable dominance has faltered. While Michelob Ultra’s low-crab, low calorie, healthier lifestyle appeal has grown exponentially. The multi-year agreement marks a transition of sorts for the world’s largest brewing company.
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Michelob Ultra’s special NBA team cans are available now for a limited time at local retailers and arenas in participating markets.
