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Hey it’s Wednesday and it’s Rumor Mill time already…..News of a special collaboration beer’s imminent release was met with riots in the streets yesterday! We’ll be bringing you everything we know so far. Plus we’ve got some really good news from our friends at New Belgium and some quality updates from Odell. We’ve also got a special new Rumor Mill release that you’ll want to chase down. So fasten your seat belts…THIS WEEK’S RUMOR MILL IS ON!
Airways Brewing & American Craft Beer Collaboration Met with National Protests! (Washington, DC / Kent, WA) – An enjoyably long holiday weekend came to a rude and abrupt halt yesterday, as news spread like wildfire across the craft beer industry that Airways Brewing and AmericanCraftBeer.com were releasing a collaborative beer together. Non-Stop Session IPA is the bastard love child of what many might think a misguided alliance, and in spite of some small yet violent protests in different parts of the country, it remains scheduled for release tomorrow. “Hey, we get that some industry insiders might believe this partnership to be ill-considered,” reflected Tom Bobak, Founder and Editor-In-Chief of AmericanCraftBeer.com, “but we remain undeterred. We think that Non-Stop Session IPA demands attention, and we’re releasing it tomorrow come hell or high water.”
“I’m in discussions with local authorities and they’ve agreed to be on stand-by should extra security be needed,” said Dione Dittmar, theGeneral Manager & Marketing Director for Airways Brewing Company. “Our fans are excited about Non-Stop’s release and we are doing everything we can to be sure that tomorrow night’s party is safe and enjoyable.”
Odell to Qualify (Fort Collins, CO) – As part of their ongoing expansion plans, Odell Brewing Company will be adding a quality-control tasting room and lab. “The idea,” according to The Coloradoan, “is to test the beer under the best and worst-case scenarios, to see if it’s being made correctly, and to see how well it holds up once shipped off to liquor stores and bars.”
British Pub Giant Launches American Craft Beer Initiative (United Kingdom)- According to UK-based Big Hospitality, British Pub Giant JD Wetherspoon “has invited selected craft brewers from America to produce their beers in the UK as part of a new initiative to capitalize on the UK’s growing interest in craft beer.” Each month and running until next February, two UK brewers will team up with two brewers from the States to produce beers in the UK that will be served exclusively at JD Wetherspoon pubs.
New Belgium Gets Honored For a B (Fort Collins, Co) -B Lab, a nonprofit that certifies and supports B Corporations, has named New Belgium Brewing to its ‘B Corp Best for the Workers List.’ The distinction honors companies that create the most positive environment for their employees. Earlier this year, the brewery became a Certified B Corporation after transitioning to a 100-percent employee-owned model. New Belgium is one of 79 businesses across selected markets to receive this honor.
A Rumor Mill Release You Want to Look Out For
The Sierra Nevada Brewing Company has long embraced the unrelenting heat of Northern California summers. Their new seasonal, Flipside Red IPA, is a sendoff to those months that gets you ready for the seasons changing. Available beginning in September in bottles and on draft, Flipside ushers in autumn with a hop-forward deep ruby red IPA that you absolutely need to chase down.
