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Hey it’s Wednesday and that means it’s Rumor Mill Time….Don’t miss your chance to make history with the new Game of Thrones beer. We’ll be bringing you everything we know so far, plus we’ve got some huge news from the Goose Island camp and some updates on Stone’s popular Enjoy By series. But that’s not all… we’ve also got a special Rumor Mill winter release you’ll want to chase down before the holidays. So fasten your seat belts everybody because….THIS WEEK’S RUMOR MILL IS ON!
Retro Miller Lite Can Does Big Hollywood Walk-On (Chicago, IL) – As we reported last week, Miller Lite will be releasing a special updated version of their Original Lite Can in January, but it’s making its Hollywood debut this week! The limited-edition Original Lite Can, an updated version of the iconic packaging, makes its big-screen appearance today in Will Ferrell’s Anchorman 2: The Legend Continues.
Choose the Next Game of Thrones Beer (Cooperstown, NY) – Brewery Ommegang’sGame of Thrones beer series is proving to be a huge success. Both the Iron Throne Blonde Ale and Take the Black Stout did record numbers. And now with the third Game of Thrones series release Fire & Blood scheduled to roll-out in late March, the brewery is thanking fans for their incredible support by giving them the chance to help decide the name and style of the fourth beer in the series. BUT YOU HAVE TO VOTE TODAY – so don’t wait on this. Head to https://www.facebook.com/GameOfThrones and let your voice be heard!
Craft Brewers Generate Jobs and Big Bucks in Colorado (Boulder, CO) – Among Colorado’s most significant growth industries are small, independent craft breweries and they were responsible for a $1.6 billion economic boon in “The Centennial State.” According to a report issued Monday by our friends at the Brewers Association, Colorado ranked No. 5 overall among states for the amount of dollars generated by the industry and No. 2 per capita.
Get Ready to Be Goosed! (Chicago, IL) – According to Advertising Age, Anheuser-Busch is set to launch its first major ad campaign in January for the Goose Island Beer Company, which the company acquired in 2011. The new campaign will involve both print and video platforms and is designed as an effort to grow brand awareness nationally and to re-enforce its “craftiness” in the marketplace.
Stone’s “Enjoy By” Heads East (Escondido, CA) – The Stone Brewing Company just tweeted out that its popular Stone Enjoy By 2.14.14 IPA will soon be making its way to Connecticut, Delaware, Massachusetts, Maryland, New Jersey, Pennsylvania, Rhode Island, and Virginia. Look for it in early February, just in time to cover your ass on Valentine’s Day!
A Rumor Mill Holiday Release You Want to Look Out For
It’s no secret that we’re huge fans of the Bend, Oregon brewing community and GoodLife Brewing is one of our favorites. And they’re releasing a new winter seasonal that we can’t wait to get our hands on.Yukon Cornelius Festive Winter Beer is a 5.7% Brown Porter that’s dry-hopped with cinnamon and it’s out there now – so you know what to do.
