THE AMERICAN CRAFT BEER – QUICK HITS

We blame the industry for this… It used to be that when we wrapped up our Weekend Picks on Friday, we could coast through the weekend. There was little need to check in for updates – things were pretty much done. But clearly all that’s changed.

, THE AMERICAN CRAFT BEER – QUICK HITSSo here’s some of what’s happened in the world of craft beer while you were off enjoying yourselves

Budweiser Dumps The Cute Puppies (St Louis, MO) – In a move sure to further alienate those who still care about the Budweiser brand, the company has let it be known that they’ll be putting their cute puppy Super Bowl ads out to pasture. AdAge is reporting that the company’s iconic Clydesdale horses are safe (for now) and will be making another Super Bowl appearance this year. No word yet on how much time they will dedicate to insulting craft beer fans at next year’s game – but we’ll be watching that closely.

, THE AMERICAN CRAFT BEER – QUICK HITSBig Beer Moves From Objectifying Women To Stereotyping Them (USA) – In an effort to shore up their declining female numbers, Fortune is reporting that Anheuser-Busch InBev plans to downplay the babes in bikinis thing going forward. “In order to win over women, the beer companies are designing more colorful packaging and creating sweeter drinks, like the Bud Lite Lime-A-Rita.” Truly amazing….

Words To Drink By (Los Angeles, CA) – “There is nothing in the world like the first taste of beer.”

John Steinbeck – Author

Deschutes & New Belgium Join Ninkasi As One Of The Best Places To Work In 2015 (Bend, OR / Ft Collins, CO) – Both the Deschutes Brewery and New Belgium have Joined Ninkasi in being selected as one of Outside’s “Best Places to Work 2015.” Each year, OUTSIDE recognizes the top 100 companies in the , THE AMERICAN CRAFT BEER – QUICK HITSUnited States that help their employees strike the ideal balance between work and play and it appears that American craft breweries have got all that down to an art form/

ACB Not Chosen As One Of The Best Places To Work In 2015 (Washington, DC) – To the surprise of hardly anyone, American Craft Beer LLC was once again not recognized by Outside as even an “okay” place to work. ‘What are we dog shit,” inquired a clearly pissed-off Tom Bobak, Editor for the questionable craft beer publication. “At least we encourage our people drink beer at work.”

 

 

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