We blame the industry for this . . .
It used to be that when we wrapped up our Weekend Picks on Friday we could coast into the weekend. No more need to check for industry email or press release things . . . We were pretty much done! We could step away early, have a beer and do "whatever," but all that has seriously changed.
So, here's some of what's happened while you were enjoying yourselves this weekend . . .
GoogaMooga a Mess! – Early word from The Great GoogaMooga festival, which took place over the weekend in Brooklyn's Prospect Park, is that it was disastrous! Saturday's Twitter reports, which we scanned via gothamist, were filled with people complaining about endless beer lines, lack of toilet paper and a broken scanner system that delayed everything. Those are the kind of problems that make you want to drink. Hopefully Sunday was better.
Breckenridge to Brew Top Secret Super Beer! - Denver will soon be hosting its own Comic Con, and Breckenridge Brewery is brewing up something special for it. The Denver Post is reporting that this Top Secret Super Beer "will be available during Denver Comic Con and on taps around the city" and that fans "will have the chance to submit artwork for the tap handles and a commemorative pint glass marking the geek union."
India Goes Big for Buzz- The Economic Times is reporting that strong beers, which were late to enter the market in India, have now taken the country by storm. According to the Times, "strong beers - lager with alcohol strength of between 6% and 8% - make up 80% of all the beer and up to 70% of all the liquor sold in the country." This, no doubt, explains BrewDog's decision to launch Tactical Nuclear Penguin, with its ABV of 32%, in India!
Avery Gets More Awesome – Boulder, Colorado's planning board has finally approved Avery Brewing's $27 million dollar brewery reports the Daily Camera. This 95,922-square-foot project has been in planning for nearly a year and a half and will also include business offices, as well as a gift shop. Construction could begin in August.
Signs of the Times – In yet another sign of the mainstreaming of craft beer . . . A pair of Canadian craft breweries have replaced the largest brewing conglomerate in the world as sponsors of Toronto's Honda Indy. The Star.com is reporting that Toronto-based Amsterdam Brewery and Muskoka Brewery have replaced Anheuser-Busch's InBev owned Lablatt as sponsors of this year's race and that "Muskoka and Amsterdam will be the only beer served on the downtown Toronto site of the race."