SweetWater Brewing wants you to help "Save the Hooch."

SweetWater Brewing Company is gearing up once again for their 6th Annual "Save the Hooch" Conservation Campaign in support of Atlanta's Upper Chattahoochee Riverkeeper. According to Michael Packer writing for the MidtownPatch, the brewery's "efforts are now more important as ever as the river was just listed No. 3 on the nation's top 10 most endangered rivers list by American Rivers."

Efforts to "Save the Hooch" officially begin this weekend reports Mr. Packer:

SweetWater's campaign will begin Memorial Day weekend and continue through July 4, offering beer drinkers, bar patrons and residents of metro Atlanta the chance to "Give of Your Liver to Save the River" by visiting participating accounts and purchasing paper fish, commemorative t-shirts or SweetWater's seasonal Waterkeeper ale. Proceeds from these efforts will go towards patrolling, protecting and preserving the Chattahoochee River.

SweetWater's been involved in efforts to clean up the Chattahoochee River since 2006, and their success in raising money has grown considerably since then explains Mr. Packer:

SweetWater raised $93,000 last year, a substantial increase from years prior. SweetWater has proudly raised more than $350,000 since campaign conception.

Their campaign to save America's waterways has spread throughout the southeast to other local communities and their local Waterkeepers. Waterkeeper Hefeweizen Ale continues their mission to raise awareness for Waterkeepers and assist them in their fight to preserve our rivers, streams, and coastlines.

To learn more about their campaigns throughout the southeast visit: waterkeeperbrew.org.

We at American Craft Beer.com applaud SweetWater Brewing Company for their ongoing commitment to saving America's rivers - and we invite our readers to do their part.

If ever you're going to damage your liver - please do it for a river!