Breaking News – Americans Still Prefer Shitty Beer

We admit it, we’re all about American Craft Beer here at the ACB offices. We write about it all day and enjoy it almost every night. For us, craft beer rules and there’s nothing we’d rather drink …but that doesn’t mean most Americans agree with us…

In spite of our industry’s unprecedented growth, craft beer commands a very small piece of the overall beer segment.

And the cold hard truth, as it stands today, is that most Americans, when given the choice, still prefer drinking mass-produced lagers and their “light” counterparts.

Our friends at VinePair suggest that we temper our frothy enthusiasms just a bit, and remind us that “Big Beer is a big business in America.” And they’ve created a sobering infographic that brutally drives that point home.

So say hello to the new boss (and it’s the same as the old boss) at least for now…

, Breaking News – Americans Still Prefer Shitty Beer

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