American Craft Beer Presents 10 Things We Don’t Care About

The cacophony of modern life is increasingly overwhelming and the information age just too much. We’re bombarded daily with an onslaught of things that we’re told we should care about. Everything’s a priority, from new brewery openings to the imminent demise of the world and we’re becoming necessarily tone deaf to so many things.

We just can’t keep up with everything nowadays – so we’ve decided we won’t – and here are 10 things that we don’t have time for. 

1. David Letterman Retires – Maybe our parents care about this, but truthfully we don’t. He left a long time ago as far as we’re concerned and the whole late-night programming concept is so 1952.

2. IBU Ratings – As some of you may have noticed we avoid the “international bitterness unit” thing like the plague here at ACB – and see this ranking as primarily a marketing ploy aimed at hopheads who should know better. Taste is inherently arbitrary – a beer’s taste is tempered by one’s genetic pre-disposition. What’s too bitter for some may seem nothing at all to others. Plus, even though one can argue that measuring the concentration of bitter hop acids in the beer in parts-per-million is pure science, it still doesn’t matter as the bitterness one experiences is always countered by the amount of malt (a source of sweetness) in the beer

3. Newspapers – We used to care… but no longer.

4. Generic Beer Festivals – Beer festivals have become their own separate industry over the last decade…many of them run by ex-rock promoters looking to cash in on craft beer’s pop-cultural zeitgeist. But more is not necessarily better. Bland venues filled with the same old, same old – and servers that know nothing about the beers they’re fronting is a buzzkill. (See #2)

5. New U2 Albums – Admit it, U2 is now a greatest hits band and even their biggest fans no longer have time to invest in their new material. Thankfully they still bring it live – so there’s that.

6. Beer Collaborations – The whole “let’s brew a beer together” thing has finally lost our attention and begun feeling like just another marketing gimmick to us. (See #2 and #4)

7. Jurassic World – Remember when movies told stories that really mattered and weren’t primarily made just to become a theme park ride? Sure, the dinosaurs are cool – but how come their parts are better written than the people that they’re eating?

8. Craft Beer Kickstarter Campaigns – We get hit up several times weekly with requests that we hype someone’s startup campaign. If it’s that great of an idea, come back to us when you’re up and running – and we’ve something to write about besides your need for funding. 

9. Dave Grohl Breaks A Leg – In a world where infants succumb daily to cancer, we’re not all that concerned that the 46-year-old Foo Fighter fell off a stage and broke his leg. He may be a decent guy – but still.

10. Ciders – Ciders aren’t beer and if we cared at all about them we’d have started AmericanCider.com …just sayin’.

About AmericanCraftBeer.com

AmericanCraftBeer.com is the nations' leading source for the Best Craft Beer News, Reviews, Events and Media.
Scroll To Top