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We knew that people would be into celebrating yesterday’s IPA Day – but we don’t think that anyone saw this coming…. Reports started surfacing just after midnight last night that the response to 2014’s IPA Day had been massive and that the nation’s IPA supply lines, at least for now, had been decimated!
Panic and disbelief swept social media networks this morning as the realization grew that yesterday’s event might have temporarily depleted craft beer’s most popular brew. Retailers on the East Coast are reportedly calling in security as they turn away angry customers who’ve grown accustomed to their daily IPA fix.
“We suggested that customers might want to consider a Lager for a change,” said George Mantzouranis of Magruder’s Fine Wine & Spirits in Washington, DC, “but the public’s clearly upset – they’re demanding IPAs.”
“Hopheads can be difficult to reason with,” mused Mantzouranis. “They love their IPAs and many of them can’t make it through a day without a good one. We’ve been calling our distributors all morning, but have been unable to get through. The phone lines have just melted down. It’s crazy!”
“Mob violence is a very real danger when you’re dealing with a disruption like this,” said Casey Hollingsworth, VP of Sales and Marketing for Dover, Delaware-based Dominion Brewing Company. “If the IPA is good enough, its fans will stop at nothing to get a cold one. When good people become desperate – bad things can happen. We’re doing everything we can to alleviate things. We’ve amped up production and hope to be at retail by tomorrow.”
Asked about reports of angry mobs overtaking beer truck drivers, Hollingsworth showed concern. “Dominion’s Hop Mountain is a damn good IPA and our drivers understand that people are frantic right now. But I can’t predict what’s going to happen today…So far, all our drivers are accounted for and we’re thankful for that.”
“We’ve been doing our best to monitor this emergency situation,” reports Tom Bobak, Founder & Editor-In-Chief of American Craft Beer.com. “We’ve been on the phones all morning with craft brewers from every region of the country and they’ve told us that they are working overtime to get their IPAs back into the marketplace.”
“This is a very difficult time for the nation,” Bobak added, “and we are asking that everyone stays calm until this crisis is over.”
