Beerdog is the latest app to join the mobile community. It's an image recognition app that tells you what you're drinking. Not only does it do that, but it also collects all your beers and where you drank them, and it gives you points too. Beerdog wants to be your new digital beer journal. This beer affinity network is the brainchild of CEO Kevin Bradshaw. He saw a simple idea and applied his genius to it. This guy's good, and he doesn't make a lot of mistakes . . . but he did agree to speak with us.
1.) Some of your peers have referred to you as a "cutting-edge tech visionary." If you're truly a visionary, why would you have ever agreed to be interviewed by us?
I guess I was just a bit tired when Hamilton asked about it, or maybe I wasn't paying attention!
2.) Your bio is as intimidating as it is impressive – and most of it is over our heads – but we did notice that you were COO for Limewire for a while. What was that like?
Let me just say that it was, by far, the most interesting challenge I ever took on. I learned more from it than anything else I've ever done – about people, about law, about a lot of things. It really was a fascinating time.
3.) So, how does one get from Limewire to Beerdog?
That would take a few beers to talk over. Buy me one, and I'll start . . .
The short answer is that I have, for the last 15 years, been exploring the limits of what people can and want to do with digital technology – how they entertain themselves, how they capture their lives, and how they want to share that. So, there's a bit of a pattern, I guess, in all the madness.
4.) Can you explain what Beerdog is all about?
Beerdog is about exploring the world of beer culture, sharing and being praised for what you find. It's about three things – people, places and products – and, of course, especially where they come together. We have this absolutely unique way of capturing, tagging and sharing that moment. All those moments . . .
5.) Is Untapped your competition, and are you pissed that we asked you that?
Sort of. I mean we are very close in the grand scheme of the universe, but BD is really very different at heart. BD is about truly interacting with the world – people, places and products. Untappd is a nice service, and we're happy to see them blaze a trail in social/beer. But for me, it involves too much typing, which isn't really the best idea in a bar, after a few, if you know what I mean.
Untappd is an app from the first generation of location-aware mobile apps; it's just Foursquare with nobs on really.
Beerdog is fundamentally different – technically, creatively and commercially – and is going to show people how it's really done.
We know you're a tech guy, and we assume you're a beer guy too. So, what's your house beer right now?
Sam Adams Summer, Goose Island Honker's Ale and a very strange beer my mother-in-law just gave me called "Santa's Butt". I think I'll leave that one until the winter.