As companies come into a market, a natural competition happens as each company attempts to gain the largest portion of the market. This is a normal practice in business, and generally, most of these companies can cohabitate, garnering sales in areas that the others may not. The craft beer industry is no different. Now, there is a new competitor in the craft beer world. No longer are the craft breweries only battling each other for fans, nor are the bottle shops facing off against one another for neighborhoods.