Really?...Really, this is how you’d reinvent your brand? Nothing is more iconic than the beer bottle. The shape itself is classic. It has a timeless swagger all its own and it fits so comfortably in your grip. The beer bottle, as we know, it is inherently American. So leave it to the French to f**k it up.

Hey it’s Friday and we’re heading into the weekend. You’ve been killing it all week and need some down time. That’s where we come in. It’s time to start planning your moves - and if you’re up for some suggestions - we’ve got them. We’re all about it and have got you covered. Plus we’ve got a massive weekend craft beer pick for you too! So welcome to this week’s exciting edition of American Craft Beer's Weekend Picks!

In the craft brewery deadzone off of I-10 between Kiln, MS and Jacksonville, FL stands one brewery in full operation, Pensacola Bay Brewery (PBB). Over the Labor Day Weekend, ACB visited the brewery to get the low down on brewing great beer just off the sands of one of America’s most pristine beaches.

The second annual Great Atlanta Beer Festival is this weekend and will be highlighting the fast growing family of Atlanta craft brewers as well as the old favorites from around the world. Of particular interest to AmericanCraftBeer.com, is the debut as of a brand new Atlanta craft beer who just shipped their first batch to market a week ago. All that and a hot new Nashville band...you better check this out.

So Many Craft Beers –So Little Time…..With so many craft breweries, releasing so many awesome beers each week, its hard keeping up with everything! So that’s where we come in. Welcome to Newbies - Our Weekly Guide to New Releases that you might want to check out!

We showed you the first six: who you should take and hopefully what you are drinking during those picks. Let’s round out the first round with picks 7-12, shall we?

Italy is a country known for its wine and its rich culinary heritage. Not so much for its beer. But all that’s changing big-time. The Italians have finally entered the world of craft beer brewing with a vengeance and they are more than making up for lost time!

The storm has passed and the craft beers remain. Check out what's happening in the Sunshine State!

It’s that time of the year when every football nerd in the world gathers around a table with their computers, stacks of paper, and a drink or four, to build an imaginary team of athletes for bragging rights with their friends. But, what about the beer? Which is why we drafted a team AND we drafted beers. Want to see the first 6 picks?